Duyệt Bộ môn Thiết kế thời trang theo Chủ đề "Fashion merchandising"
Đang hiển thị mục 1-2 trong tổng 2
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Luxury fashion branding : trends, tactics, techniques
(Palgrave Macmillan, 2007) -
Storytelling in luxury fashion : brands, visual cultures, and technologies
(Routledge, 2021)This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, ...
