Tourism marketing : a strategic approach

dc.contributor.author	Ray, Nilanjan (editor)
dc.contributor.author	Das, Dillip Kumar (editor)
dc.contributor.author	Kumar, Raj (editor)
dc.date.issued	2018
dc.identifier.isbn	978-1-315-36586-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9320
dc.description.abstract	Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
dc.format	xv, 330 p. : ill.
dc.language.iso	en
dc.publisher	Apple Academic Press
dc.subject	Tourism
dc.subject	Marketing
dc.title	Tourism marketing : a strategic approach
dc.type	Book