Creative strategy in advertising

dc.contributor.author	Drewniany, Bonnie L.
dc.contributor.author	Jewler, A. Jerome
dc.date.issued	2008
dc.identifier.isbn	978-0-495-09569-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9086
dc.description	xiv, 332 p. : ill.
dc.description.abstract	This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.
dc.language.iso	en
dc.publisher	Thomas Wadsworth
dc.subject	Advertising copy
dc.subject.other	Advertising layout and typography
dc.title	Creative strategy in advertising
dc.type	Book
dc.description.version	9th edition