Duyệt Bộ môn Quản trị truyền thông theo Chủ đề "Planning"

Đang hiển thị mục 1-2 trong tổng 2

    • Media programming : strategies and practices 

      Eastman, Susan Tyler; Ferguson, Douglas A. (Cengage Learning, 2013)
      Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations ...

    • Programming for TV, radio, and the Internet : strategy, development, and evaluation 

      Perebinossoff, Philippe; Gross, Brian; Gross, Lynne S. (Focal Press, 2005)
      Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience ...