Duyệt Bộ môn Quản trị truyền thông theo Chủ đề "Mass media"

Đang hiển thị mục 1-3 trong tổng 3

    • Media now : understanding media, culture, and technology 

      Traubhaar, Joseph D.; LaRose, Robert; Davenport, Lucinda (Cengage Learning, 2012)
      This book empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you ...

    • Media programming : strategies and practices 

      Eastman, Susan Tyler; Ferguson, Douglas A. (Cengage Learning, 2013)
      Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations ...

    • The media equation : how people treat computers, television, and new media like real people and places 

      Reeves, Byron; Nass, Clifford (CSLI Publications, 1996)
      Can human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but do treat computers, ...