It introduces a logical theory of photographic lighting - one that teaches beginning photographers to predict results before setting up lights. This is not primarily a how-to book with only set examples for photographers ...

Photographic lighting is a topic that will never go out of style, no matter how sophisticated cameras and other technology get. Even with the most high-tech gear, photographers still need to put a lot of thought and vision ...

This book is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects. Basics ...

There are two different, interdependent components of IT that are important to a CIO: strategy, which is long-term; and tactical and operational concerns, which are short-term. Based on this distinction and its repercussions, ...

An increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication; Further discussion ...

Nghệ thuật thị giác và những vấn đề cơ bản là tập sách nghiên cứu, lý luận phê bình, sáng tác nghệ thuật thị giác bao gồm Các yếu tố thị giác, nguyên lý thị giác, tư duy thị giác, bố cục thị giác Khi trình bày đến các ...

"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives ...

Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into ...