Bộ môn Lữ hành & dịch vụ du lịch: Recent submissions

Now showing items 86-90 of 101

    • Marketing for hospitality and tourism 

      Kotler, Philip; Bowen, John T.; Makens, James C. (Pearson, 2014)
      Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...

    • The economics of casino gambling 

      Walker, Douglas M. (Springer, 2007)
      Casino gambling has spread throughout the world, and continues to spread. As governments try to cope with fiscal pressures, legalized casinos offer a possible source of additional tax revenue. But casino gambling is often ...

    • Event marketing : how to successfully promote events, festivals, conventions, and expositions 

      Hoyle, Leonard H. (Wiley, 2002)
      Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising; Individual chapters address the differences involved in marketing different types of events; Examines ...

    • Ecotourism : principles practices and policies for sustainability 

      Wood, Megan Epler (UNEP, 2002)

    • How the body shapes the mind 

      Gallagher, Shaun (Clarendon Press, 2005)
      How the Body Shapes the Mind is an interdisciplinary work that addresses philosophical questions by appealing to evidence found in experimental psychology, neuroscience, studies of pathologies, and developmental psychology. ...