Browsing Bộ môn Lữ hành & dịch vụ du lịch by Author "Hoyle, Leonard H."
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Event marketing : how to successfully promote events, festivals, conventions, and expositions
Hoyle, Leonard H. (Wiley, 2002)Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising; Individual chapters address the differences involved in marketing different types of events; Examines ...