Browsing Bộ môn Lữ hành & dịch vụ du lịch by Author "Bowen, John T."

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    • Marketing for hospitality and tourism 

      Kotler, Philip; Bowen, John T.; Makens, James C.; Baloglu, Seyhmus (Pearson, 2017)
      Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...

    • Marketing for hospitality and tourism 

      Kotler, Philip; Bowen, John T.; Makens, James C. (Pearson, 2014)
      Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...