Browsing Bộ môn Lữ hành & dịch vụ du lịch by Title
Now showing items 35-54 of 101
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Innovative marketing communications : strategies for the events industry
(Elsevier, 2005)This book provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, ... -
International negotiations
(Cambridge University Press, 2012)This is a series of innovative courses from leading business English authors. Titles cover core business skills such as Presentations, Negotiations and Meetings as well as newer areas that focus on current trends in business ... -
Introduction to hospitality management
(Pearson, 2014) -
Lịch sử văn minh thế giới
(Giáo dục Việt Nam, 2011) -
Macau and the casino complex
(University of Nevada Press, 2018)Essays by a number of experts give a deeper insight on topics ranging from the myth of the Chinese gambler, the role of feng shui in casino design, the city's struggle with heritage conservation, the politics of land ... -
Maketing for sustainable tourism
(Routledge, 2018)Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, ... -
Managing sport events
(Human Kinetics, Inc., 2014) -
Managing world heritage sites
(Elsevier, 2006)Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often ... -
Marketing for hospitality and tourism
(Pearson, 2017)Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ... -
Marketing for hospitality and tourism
(Pearson, 2014)Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ... -
Measure what matters : OKRs, the simple idea that drives 10x growth
(Portfolio/Penguin, 2018)Standing for Objectives and Key Results, OKRs offer a revolutionary approach to goal-setting that helps companies focus on their most important initiatives, streamline to the most essential and scale those goals across the ... -
Meetings, expositions, events, and conventions : an introduction to the industry
(Pearson, 2016)A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help readers relate ... -
Oxford English for careers - Tourism 1 (student’s book)
(Oxford University Press, 2006)Focuses on the functional language needed to succeed in the job. This book presents grammar, vocabulary, and skills, contextualized in real work situations. It includes job profiles of real professionals, specialist facts ... -
Oxford English for careers - Tourism 2 (student’s book)
(Oxford University Press, 2007)Tourism 2 teaches pre-work students to communicate accurately in English, within the context of a career in tourism. -
Oxford English for careers - Tourism 3 (student’s book)
(Oxford University Press, 2009)Tourism 3 teaches pre-work students to communicate accurately in English, within the context of a career in tourism. -
Policy and planning of tourism product development in Thailand : a proposed model
(Routledge, 2006)This paper describes the growth rate of tourism industry in Thailand, one of the countries in the Asia-Pacific region that successfully became the top foreign currency earner compared to other industrial sectors in 2002. ... -
Practical research methods : a user-friendly guide to mastering research techniques and projects
(How To Books Ltd, 2002)This practical, down-to-earth guide is written for those new to research and it assumes no prior knowledge of the subject. The author has worked as a researcher since the mid 1980s and has written and taught courses on ... -
Professional event coordination
(Wiley, 2004)A comprehensive guide to essential competencies for event coordinators, Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, ... -
Quy hoạch du lịch
(Giáo dục, 2009)Tổng quan những vấn đề lý luận và thực tiễn quy hoạch phát triển du lịch ở trên thế giới và Việt Nam. Sách có thể dùng làm tài liệu tham khảo, nghiên cứu và học tập cho sinh viên ngành du lịch ở các trường đại học trong ... -
Resort destinations : evolution, management and development
(Elsevier, 2009)Using original case studies based on the author's own research, this book uses examples from Australia's Gold Coast, Britain's Brighton, USA's Las Vegas, as well as Hong Kong, New Zealand and the Caribbean. * Discusses the ...
