With international contributions from industry and academia, the text looks at the following: Events & cultural environments; Managing the arts & leisure experience; Marketing, policies and strategies of art and leisure ...

Giới thiệu những kiến thức nền tảng về du lịch và các chuyên ngành du lịch như: quản trị kinh doanh lữ hành, quản trị kinh doanh khách sạn, nhà hàng, hướng dẫn du lịch...

Trình bày về môi trường, tài nguyên nhiên nhiên, địa lý dân cư, địa lý công nghiệp, địa lý giao thông vận tải và địa lý dịch vụ

The fast growth of the tourism industry over the past decades is one of the most remarkable economic phenomena of our time. This handbook discusses several topics on the development of tourism and management. Some of the ...

It covers the field of human resource management linking theory, research and application to mega events such as the Olympic Games and to smaller events where similar principles apply on a smaller scale.

This is a series of innovative courses from leading business English authors. Titles cover core business skills such as Presentations, Negotiations and Meetings as well as newer areas that focus on current trends in business ...

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, ...

Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often ...

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...