Browsing Bộ môn Lữ hành & dịch vụ du lịch by Title
Now showing items 18-37 of 101
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Effective small business management : an entrepreneurial approach
(Prentice Hall, 2012)Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides ... -
Evaluating the socio-cultural carrying capacity of rural tourism communities a value stretch approach
([Blackwell Publishing Ltd.], 2005)Using the carrying capacity value stretch (CCVS) model incorporated into nominal group technique (NGT) methodology, this paper investigated a rural community’s determinants of sociocultural carrying capacity perceptions ... -
Event marketing : how to successfully promote events, festivals, conventions, and expositions
(Wiley, 2002)Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising; Individual chapters address the differences involved in marketing different types of events; Examines ... -
Event planning : ethics and etiquette : a principled approach to the business of special event management
(Wiley, 2003)This book provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly ... -
Events and sustainability
(Routledge, 2015)This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration ... -
Events management
(Butterworth-Heinemann, 2006)Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: Introduces the key concepts of event planning and management; ... -
Festival and events management : an international arts and culture perspective
(Elsevier, 2004)With international contributions from industry and academia, the text looks at the following: Events & cultural environments; Managing the arts & leisure experience; Marketing, policies and strategies of art and leisure ... -
Fundamentals of human resource management
(Pearson, 2014)This book covers a wide range of HR topics and shows readers the importance of human resource management within the restraints of a compact semester. Offering a wealth of functional examples and applications, this text ... -
Giáo trình kinh tế du lịch
(Lao động - Xã hội, 2006)Giới thiệu những kiến thức nền tảng về du lịch và các chuyên ngành du lịch như: quản trị kinh doanh lữ hành, quản trị kinh doanh khách sạn, nhà hàng, hướng dẫn du lịch... -
Giáo trình tư tưởng Hồ Chí Minh : dùng trong các trường đại học, cao đẳng
(Chính trị Quốc gia, 2006)Phân tích và làm rõ nguồn gốc, quá trình hình thành, phát triển tư tưởng Hồ Chí Minh; tư tưởng Hồ Chí Minh về các vấn đề dân tộc, cách mạng giải phóng dân tộc, chủ nghĩa xã hội, con đường đi lên chủ nghĩa xã hội ở Việt ... -
Giáo trình địa lý kinh tế - xã hội. Phần một: Phần đại cương
(Giáo dục, 2005)Trình bày về môi trường, tài nguyên nhiên nhiên, địa lý dân cư, địa lý công nghiệp, địa lý giao thông vận tải và địa lý dịch vụ -
Guest service in the hospitality industry
(Wiley, 2013)"This book adopts a general approach that incorporates various thoughts from different parts of the industry, differing from property to property. It discusses issues and debunks myths about customer service with concepts ... -
Handbook on tourism development and management
(Nova Science Publishers, Inc., 2015)The fast growth of the tourism industry over the past decades is one of the most remarkable economic phenomena of our time. This handbook discusses several topics on the development of tourism and management. Some of the ... -
How the body shapes the mind
(Clarendon Press, 2005)How the Body Shapes the Mind is an interdisciplinary work that addresses philosophical questions by appealing to evidence found in experimental psychology, neuroscience, studies of pathologies, and developmental psychology. ... -
Human resource management for events : managing the event workforce
(Butterworth-Heinemann, 2007)It covers the field of human resource management linking theory, research and application to mega events such as the Olympic Games and to smaller events where similar principles apply on a smaller scale. -
Innovative marketing communications : strategies for the events industry
(Elsevier, 2005)This book provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, ... -
International negotiations
(Cambridge University Press, 2012)This is a series of innovative courses from leading business English authors. Titles cover core business skills such as Presentations, Negotiations and Meetings as well as newer areas that focus on current trends in business ... -
Introduction to hospitality management
(Pearson, 2014)
