Browsing Bộ môn Lữ hành & dịch vụ du lịch by Title
Now showing items 11-30 of 101
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Destination brand positions of a competitive set of near-home destinations
(Elsevier, 2009)Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors ... -
Destination management : consensus for competitiveness
(2010)Destination management plays a crucial role in marketing, proper organization of tourist visits and fulfilment and exceeding of the visitors' expectations. Understanding the concept and models of destination management ... -
Destination marketing : an integrated marketing communication approach
(Elsevier, 2008)Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing ... -
Destination recommendation systems : behavioural foundations and applications
(CAB International, 2006)An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel ... -
Discover Vietnam
(Lonely Planet, 2017) -
DMO model as a step forward in the quality of the management of Istrian tourist destination
(2010)The tourist sector is one of the fastest growing economic sectors in the world, but also the one where there is the greatest competition. In present times of globalization, liberalization and deregulation, tourist subjects ... -
Dynamic presentations
(Cambridge University Press, 2011)Aimed at today's busy executives and those studying for or wishing to further their careers in business, this book looks at what constitutes a successful, motivating presentation and gives learners an insight into the ... -
Effective small business management : an entrepreneurial approach
(Prentice Hall, 2012)Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides ... -
Evaluating the socio-cultural carrying capacity of rural tourism communities a value stretch approach
([Blackwell Publishing Ltd.], 2005)Using the carrying capacity value stretch (CCVS) model incorporated into nominal group technique (NGT) methodology, this paper investigated a rural community’s determinants of sociocultural carrying capacity perceptions ... -
Event marketing : how to successfully promote events, festivals, conventions, and expositions
(Wiley, 2002)Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising; Individual chapters address the differences involved in marketing different types of events; Examines ... -
Event planning : ethics and etiquette : a principled approach to the business of special event management
(Wiley, 2003)This book provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly ... -
Events and sustainability
(Routledge, 2015)This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration ... -
Events management
(Butterworth-Heinemann, 2006)Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: Introduces the key concepts of event planning and management; ... -
Festival and events management : an international arts and culture perspective
(Elsevier, 2004)With international contributions from industry and academia, the text looks at the following: Events & cultural environments; Managing the arts & leisure experience; Marketing, policies and strategies of art and leisure ... -
Fundamentals of human resource management
(Pearson, 2014)This book covers a wide range of HR topics and shows readers the importance of human resource management within the restraints of a compact semester. Offering a wealth of functional examples and applications, this text ... -
Giáo trình kinh tế du lịch
(Lao động - Xã hội, 2006)Giới thiệu những kiến thức nền tảng về du lịch và các chuyên ngành du lịch như: quản trị kinh doanh lữ hành, quản trị kinh doanh khách sạn, nhà hàng, hướng dẫn du lịch... -
Giáo trình tư tưởng Hồ Chí Minh : dùng trong các trường đại học, cao đẳng
(Chính trị Quốc gia, 2006)Phân tích và làm rõ nguồn gốc, quá trình hình thành, phát triển tư tưởng Hồ Chí Minh; tư tưởng Hồ Chí Minh về các vấn đề dân tộc, cách mạng giải phóng dân tộc, chủ nghĩa xã hội, con đường đi lên chủ nghĩa xã hội ở Việt ... -
Giáo trình địa lý kinh tế - xã hội. Phần một: Phần đại cương
(Giáo dục, 2005)Trình bày về môi trường, tài nguyên nhiên nhiên, địa lý dân cư, địa lý công nghiệp, địa lý giao thông vận tải và địa lý dịch vụ
