Sensory evaluation techniques

Abstract

The fifth edition is comprehensively reorganized, revised, and updated. Key highlights of this book include: A more intuitive organization; Statistical methods adapted to suit a more basic consumer methodology; Rearranged material to reflect advances in Internet testing; New time-intensity testing methods; New chapters on advanced sensory processes, quality control testing, advertising claims, and business challenges; New material on mapping and sorting, graph theory, multidimensional scaling, and flash profiling techniques; Explanations of theories of integrity, amplitude, and balance and blend.