Customer relationship management : concept strategy and tools

dc.contributor.author	Kumar, V.
dc.contributor.author	Reinartz, Werner
dc.date.issued	2012
dc.identifier.isbn	978-3-642-20110-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8040
dc.description.abstract	This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.
dc.format	xxxiii, 378 p. : ill.
dc.language.iso	en
dc.publisher	Springer
dc.relation.ispartofseries	Springer Texts in Business and Economics
dc.subject	Customer relationship
dc.subject	Management
dc.title	Customer relationship management : concept strategy and tools
dc.type	Book
dc.description.version	2nd edition