Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorBelch, George E.
dc.contributor.authorBelch, Michael A.
dc.date.issued2018
dc.identifier.isbn978-1-259-54814-7
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8039
dc.description.abstractIn addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
dc.formatxli, 764 p. : ill.
dc.language.isoen
dc.publisherMcGraw-Hill
dc.subjectAdvertising
dc.subjectSales promotion
dc.subjectCommunication in marketing
dc.titleAdvertising and promotion : an integrated marketing communications perspective
dc.typeBook
dc.description.version11th edition


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Hiển thị biểu ghi dạng vắn tắt