Advertising and promotion : an integrated marketing communications perspective
![Thumbnail](/bitstream/handle/123456789/8039/2.jpg?sequence=3&isAllowed=y)
Author:
Belch, George E.; Belch, Michael A.
Date:
2018
Publisher:
McGraw-Hill
Subject:
Advertising; Sales promotion; Communication in marketing
Collections: |
Metadata:
Show full item record
-
Filename: Contents.pdf
-
Filename: Thông tin tài liệu.pdf