Bộ môn Marketing: Recent submissions

Now showing items 86-90 of 95

    • How to measure digital marketing : metrics for assessing impact and designing success 

      Flores, Laurent (Palgrave Macmillan, 2014)
      This book explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts ...

    • Drive your sales and marketing activities with OpenERP 

      Vossel, Els Van; Pinckaers, Fabien (Open Object Press, 2011)

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Prentice Hall, 2012)

    • Services marketing : integrating customer focus across the firm 

      Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. (McGraw-Hill, 2018)
      This book introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining ...

    • New products management 

      Crawford, Merle; Benedetto, Anthony Di (McGraw-Hill, 2021)
      "New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management ...