Bộ môn Marketing: Recent submissions

Now showing items 56-60 of 96

    • Services marketing : people, technology, strategy 

      Wirtz, Jochen; Lovelock, Christopher H. (World Scientific Publishing Co. Inc., 2016)
      Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary; Opresnik, Marc Oliver (Pearson, 2018)
      In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. This book helps students master today’s key marketing challenge: ...

    • Advertising and promotion : an integrated marketing communications perspective 

      Belch, George E.; Belch, Michael A. (McGraw-Hill, 2018)
      In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, ...

    • Marketing 

      Kerin, Roger A.; Hartley, Steven William (McGraw-Hill, 2017)
      This book is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people ...

    • Global marketing 

      Keegan, Warren J.; Green, Mark C. (Pearson, 2017)
      Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major ...