Bộ môn Marketing: Recent submissions

Now showing items 51-55 of 96

    • Pricing, online marketing behavior, and analytics 

      Viglia, Giampaolo (Palgrave Macmillan, 2014)
      This book covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a ...

    • Essentials of marketing research 

      Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J.; Bush, Robert P. (McGraw-Hill, 2017)
      This book delivers current marketing research topics and tools that marketers need to succeed. The authors' years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research ...

    • International marketing 

      Cateora, Philip R.; Money, R. Bruce; Gilly, Mary C.; Graham, John L. (McGraw-Hill, 2020)
      Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ...

    • Business marketing management : B2B 

      Hutt, Michael D.; Speh, Thomas W. (South-Western. Cengage Learning, 2013)
      This book delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods ...

    • Essentials of marketing research 

      Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J.; Bush, Robert P. (McGraw-Hill, 2013)
      It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing ...