Bộ môn Marketing: Recent submissions

Now showing items 51-55 of 95

    • Essentials of marketing research 

      Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J.; Bush, Robert P. (McGraw-Hill, 2017)
      This book delivers current marketing research topics and tools that marketers need to succeed. The authors' years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research ...

    • International marketing 

      Cateora, Philip R.; Money, R. Bruce; Gilly, Mary C.; Graham, John L. (McGraw-Hill, 2020)
      Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ...

    • Business marketing management : B2B 

      Hutt, Michael D.; Speh, Thomas W. (South-Western. Cengage Learning, 2013)
      This book delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods ...

    • Essentials of marketing research 

      Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J.; Bush, Robert P. (McGraw-Hill, 2013)
      It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing ...

    • Services marketing : people, technology, strategy 

      Wirtz, Jochen; Lovelock, Christopher H. (World Scientific Publishing Co. Inc., 2016)
      Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...