Bộ môn Marketing: Recent submissions

Now showing items 21-25 of 95

    • Marketing plans for service businesses : a complete guide 

      McDonald, Malcolm; Payne, Adrian (Butterworth-Heinemann is an imprint of Elsevier, 2006)
      Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating ...

    • Creative strategy in advertising 

      Drewniany, Bonnie L.; Jewler, A. Jerome (Thomas Wadsworth, 2008)
      This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people ...

    • Market research made easy 

      Doman, Don; Dennison, Dell; Doman, Margaret (Self-Counsel Press, 2002)
      "Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase ...

    • The art of client service : the classic guide 

      Solomon, Robert (Wiley, 2016)
      Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust ...

    • Questionnaire design : how to plan, structure and write survey material for effective market research 

      Brace, Ian (Kogan Page Limited, 2008)