Duyệt Bộ môn Marketing theo Chủ đề "United States"

Đang hiển thị mục 1-2 trong tổng 2

    • Managing brand equity : capitalizing on the value of a brand name 

      Aaker, David A. (Free Press, 1991)
      The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; ...

    • Public relations : strategies and tactics 

      Wilcox, Dennis L.; Cameron, Glen T.; Reber, Bryan H. (Pearson, 2015)
      This book uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark ...