Duyệt Bộ môn Marketing theo Chủ đề "Public relations"

Đang hiển thị mục 1-3 trong tổng 3

    • Public relations : strategies and tactics 

      Wilcox, Dennis L.; Cameron, Glen T.; Reber, Bryan H. (Pearson, 2015)
      This book uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark ...

    • The fall of PR and the rise of advertising 

      Engeseth, Stefan (Stefan Engeseth Publishing, 2006)

    • The practice of public relations 

      Seitel, Fraser P. (Pearson, 2017)
      This book prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field ...