Duyệt Bộ môn Marketing theo Chủ đề "Management"
Đang hiển thị mục 1-19 trong tổng 19
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Business marketing management : B2B
(South-Western. Cengage Learning, 2013)This book delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods ... -
Creativity in product innovation
(Cambridge University Press, 2002) -
Customer relationship management : concept strategy and tools
(Springer, 2018)This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools ... -
Customer relationship management : concept strategy and tools
(Springer, 2012)This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding ... -
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge -
Digital marketing management : a handbook for the current (or future) CEO
(Business Expert Press, 2015)This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. ... -
Managing brand equity : capitalizing on the value of a brand name
(Free Press, 1991)The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; ... -
Marketing channel strategy
(Pearson, 2015)This book shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of ... -
Marketing channel strategy : an omni-channel approach
(Routledge, 2020)This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ... -
Marketing channels : a management view
(South-Western, Cengage Learning, 2013)This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ... -
Marketing channels : a management view
(South-Western, Cengage Learning, 2013)This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ... -
Marketing management
(Prentice Hall, 2012) -
New products management
(McGraw-Hill, 2021)"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management ... -
New products management
(McGraw-Hill, 2015)Written with a managerial focus, "New Products Management" 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented ... -
Retailing management
(McGraw-Hill, 2012)The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms ... -
Services marketing : people, technology, strategy
(World Scientific Publishing Co. Inc., 2016)Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ... -
Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2015)This book looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry ... -
Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2013)Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally ... -
Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2020)This book looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws ...
