Duyệt Bộ môn Marketing theo Chủ đề "Consumer behavior"

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    • Consumer behavior : buying having and being 

      Solomon, Michael R. (Pearson, 2018)
      This book has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal ...

    • Consumer behavior : buying, having, and being 

      Solomon, Michael R. (Pearson, 2020)
      This book covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves ...