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CRM at the speed of light : social CRM 2.0 strategies, tools, and techniques for engaging your customers
(McGraw-Hill, 2010)
Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic ...
Electronic commerce
(Cengage Learning, 2015)
This book delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading ...
Picture yourself learning Microsoft Excel 2010
(Course Technology, a part of Cengage Learning, 2010)
Provides the tools, expert tips, and shortcuts you need to successfully tackle the potentially overwhelming challenge of learning to use the newest version of Excel.
Microsoft project 2010 : the missing manual
(Pogue Press/O'Reilly, 2010)
Microsoft Project is brimming with features to help you manage any project, large or small. But learning the software is only half the battle. What you really need is real-world guidance: how to prep your project before ...
Concepts in enterprise resource planning
(Course Technology, Cengage Learning, 2013)
This 4th edition reflects the latest trends and updates in ERP (Enterprise Resource Planning) software as well as introduces the basic functional areas of business and their relationships. Readers can see how integrated ...
Essentials of systems analysis and design
(Pearson, 2015)
This briefer version of the authors' highly successful Modern System Analysis and Design is a clear presentation of information, organised around the systems development life cycle model. Designed for courses needing a ...
Analytics in a big data world : the essential guide to data science and its applications
(John Wiley & Sons, Inc., 2014)
The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics ...
Systems analysis and design
(Cengage Learning, 2012)
This book offers a practical, visually appealing approach to information systems development. The integrated Video Learning Sessions available via CourseMate will increase engagement and improve student understanding of ...