This book will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ...

Global marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world ...

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles ...

This book looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws ...

This book covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves ...

"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management ...

This book discusses the basics of teaching a language, concept of learning and teaching a second language. This book explains the theories of linguistic and language learning, the different strategies that are a part of ...

Fully updated and packed with new material, the second edition of this book is the ideal guide for non-native speaker students and their supervisors working on writing a thesis or dissertation in English. Considering the ...

This book explores the impact of applying computer-assisted (CAT) tools in freelance translation toward better understanding translators’ strategies, preferences, and challenges in using new technologies and identifying ...