This book provides a framework for understanding and using financial statements for business students and practitioners. Developed specifically for students undertaking accounting valuation subjects, the text is unique in ...

This book provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly ...

It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Twelve of the 20 chapters from the main text have ...

This book delivers concise yet comprehensive coverage in an engaging and accessible format for majors and non-majors alike. The revised text brings concepts to life with current research and examples, a new-and-improved ...

Grammar Sense is a four-level discourse-based grammar series which focuses on the connection between form, meaning, and use of English structures. The series is based on the fundamental premise that English grammar is ...

This book is a practical Business English course that focuses on real, relevant communication skills they can immediately use in the workplace. The easy-to-use, flexible and adaptable materials with comprehensive support ...

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, ...

From understanding graphic design fundamentals, to developing original concepts, to creating finished designs - Graphic Design School develops design students' core competencies and provides practical advice and tips for ...

This book, 4th edition with web study guide, merges the historical and theoretical foundations of the sport facility industry with real-world challenges and insights to create an engaging, modern guide for effective sport ...

"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked ...