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Machine Learning and Artificial Intelligence in Marketing and Sales Essential Reference for Practitioners and Data Scientis
(Emerald Publishing Limited, 2021)
Niladri
I would like to gratefully acknowledge the support of my wife, Nivedita,
without whose patience and encouragement this book would never have materi-
alized. I would also like to thank my teacher, Professor Bibek ...
Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management
(Wiley, 2023)
T his book has benefited from the wisdom of many of our current and
former colleagues at the Kellogg School of Management at North-
western University: Chethana Achar, Nidhi Agrawal, Jim Anderson,
Robert Blattberg, Ulf ...
App Design Apprentice (Second Edition): A Non-Designer’s Guide to Making Better Mobile UI & UX
(raywenderlich, 2022)
By purchasing App Design Apprentice, you have the following license:
• You are allowed to use and/or modify the source code in App Design Apprentice in
as many apps as you want, with no attribution required.
• You are ...
Python for data analysis: Data Wrangling with Pandas, NumPy, and Jupyter
(O' Reilly, 2022)
The first edition of this book was published in 2012, during a time when open source
data analysis libraries for Python, especially pandas, were very new and developing
rapidly. When the time came to write the second ...
Blueprints Visual Scripting for Unreal Engine 5: Unleash the True Power of Blueprints to Create Impressive Games and Applications in UE5, 3rd Edition
(Packt Publishing Ltd, 2022)
Unreal Engine's Blueprint visual scripting system enables designers to script their games
as well as programmers to create base elements that can be extended by designers. With
this book, you'll explore all the features ...
Management information systems : managing the digital firm
(Pearson, 2020)
This book provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world ...
Principles of data mining
(Springer, 2020)
This book explains and explores the principal techniques of Data Mining, the automatic extraction of implicit and potentially useful information from data, which is increasingly used in commercial, scientific and other ...
Digital marketing : strategy, implementation and practice
(Pearson, 2022)
I am fortunate to have shared my journey of understanding how best to use digital marketing
with thousands of students and marketing professionals and I thank you for sharing your
experiences with me. I’d particularly ...
The art of SXO: Placing UX Design Methods into SEO Best Practices
(Apress, 2023)
Writing this book has been a journey filled with love, support, and
encouragement from those closest to me. I am deeply grateful to
• My husband Tom, who provided unwavering support,
both physical and emotional, throughout ...
Statistics for business & economics
(Cengage Learning, 2020)
This edition delivers sound statistical methodology, a proven problem-scenario approach and meaningful applications that reflect the latest developments in business and statistics today. More than 350 new and proven real ...