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Sponsorship in marketing : effective partnerships in sports, arts and events
(Routledge, 2020)
"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked ...
The economics of recreation, leisure and tourism
(Routledge, 2020)
It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using ...
Marketing channel strategy : an omni-channel approach
(Routledge, 2020)
This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ...
Global marketing
(Pearson, 2020)
This book continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty ...
International marketing
(McGraw-Hill, 2020)
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ...
Global marketing
(Pearson, 2020)
Global marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world ...