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Marketing channel strategy : an omni-channel approach
(Routledge, 2020)
This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ...
Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2020)
This book looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws ...