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Machine Learning and Artificial Intelligence in Marketing and Sales Essential Reference for Practitioners and Data Scientis
(Emerald Publishing Limited, 2021)
Niladri
I would like to gratefully acknowledge the support of my wife, Nivedita,
without whose patience and encouragement this book would never have materi-
alized. I would also like to thank my teacher, Professor Bibek ...
Storytelling in luxury fashion : brands, visual cultures, and technologies
(Routledge, 2021)
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, ...
Principles of marketing
(Pearson, 2021)
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles ...