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Machine Learning and Artificial Intelligence in Marketing and Sales Essential Reference for Practitioners and Data Scientis
(Emerald Publishing Limited, 2021)
Niladri
I would like to gratefully acknowledge the support of my wife, Nivedita,
without whose patience and encouragement this book would never have materi-
alized. I would also like to thank my teacher, Professor Bibek ...
Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management
(Wiley, 2023)
T his book has benefited from the wisdom of many of our current and
former colleagues at the Kellogg School of Management at North-
western University: Chethana Achar, Nidhi Agrawal, Jim Anderson,
Robert Blattberg, Ulf ...
Digital marketing : strategy, implementation and practice
(Pearson, 2022)
I am fortunate to have shared my journey of understanding how best to use digital marketing
with thousands of students and marketing professionals and I thank you for sharing your
experiences with me. I’d particularly ...
Storytelling in luxury fashion : brands, visual cultures, and technologies
(Routledge, 2021)
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, ...
Sponsorship in marketing : effective partnerships in sports, arts and events
(Routledge, 2020)
"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked ...
The economics of recreation, leisure and tourism
(Routledge, 2020)
It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using ...
Marketing channel strategy : an omni-channel approach
(Routledge, 2020)
This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ...
Global marketing
(Pearson, 2020)
This book continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty ...
International marketing
(McGraw-Hill, 2020)
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ...
Global marketing
(Pearson, 2020)
Global marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world ...