Divided into ten information-packed parts, Derivatives shows you how this financial tool can be used in practice to create risk management, valuation, and investment solutions that are appropriate for a variety of market ...

This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business ...

A C K N O W L E D G M E N T S For academics in the humanities, writing a book used to be a pretty isolated activity, the author spending hours, days, weeks in virtual isolation in archives and libraries or sitting behind ...

This book is, first and foremost, an acknowledgement to the collective contri- butions of professionals, business executives, organizational leaders and an entire “social media” industry that has dedicated itself to ...

Niladri I would like to gratefully acknowledge the support of my wife, Nivedita, without whose patience and encouragement this book would never have materi- alized. I would also like to thank my teacher, Professor Bibek ...

T his book has benefited from the wisdom of many of our current and former colleagues at the Kellogg School of Management at North- western University: Chethana Achar, Nidhi Agrawal, Jim Anderson, Robert Blattberg, Ulf ...

I am fortunate to have shared my journey of understanding how best to use digital marketing with thousands of students and marketing professionals and I thank you for sharing your experiences with me. I’d particularly ...

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, ...

This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several ...