Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorOkumus, Fevzi
dc.contributor.authorAltinay, Levent
dc.contributor.authorChathoth, Prakash
dc.date.issued2010
dc.identifier.isbn978-0-7506-6522-3
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/7352
dc.description.abstractThis book is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.
dc.formatxiv, 333 p. : ill.
dc.language.isoen
dc.publisherButterworth-Heinemann
dc.subjectHospitality industry
dc.subjectTourism
dc.subjectStrategic planning
dc.subjectManagement
dc.subjectTextbooks
dc.titleStrategic management for hospitality and tourism
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt