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    • Essentials of business analytics : an introduction to the methodology and its applications 

      Pochiraju, Bhimasankaram (editor); Seshadri, Sridhar (editor) (Springer, 2019)
      This comprehensive volume is the first of its kind which serves as a textbook for long duration business analytics courses and as a perfect guide to the practitioner. This is an edited volume. The chapters are written by ...
    • An introduction to survey research. Volume II: Carrying out the survey 

      Cowles, Ernest L.; Nelson, Edward (Business Expert Press, 2019)
      Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, ...
    • An elementary introduction to mathematical finance 

      Ross, Sheldon M. (Cambridge University Press, 2011)
      This textbook on the basics of option pricing is accessible to readers with limited mathematical training. It is for both professional traders and undergraduates studying the basics of finance. Assuming no prior knowledge ...
    • An introduction to survey research. Volume I: The basics of survey research 

      Cowles, Ernest L.; Nelson, Edward (Business Expert Press, 2019)
      Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights ...
    • Basic business statistics : concepts and applications 

      Berenson, Mark L.; Levine, David M.; Szabat, Kathryn A. (Pearson, 2019)
      This book continues to build on the strengths of the fourth edition, and extends the outstanding teaching foundation of the previous American editions, authored by Berenson, Levine and Szabat. The teaching philosophy of ...