Duyệt 21. Travel - Tourism theo Nhan đề
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Marketing du tourisme et de l'accueil
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Marketing for tourism
(Prentice Hall, 2004)This book provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent ... -
Marketing in travel and tourism
(Butterworth-Heinemann, 2009)This book aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and ... -
Marketing in travel and tourism
(Butterworth-Heinemann, 2001)This book explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised ... -
Mass tourism in a small world
(CABI, 2017)The central focus of this book is mass tourism across a range of societies. It focuses on the theoretical perspectives on mass tourism (including systems approaches, political economy, ethics, sustainability and environmentalism) ... -
Measuring the role of tourism in OECD economies : the OECD manual on tourism satellite accounts and employment
(OECD, 2000)This book provides insights into the socio-economic impact, structure and development of activities related to tourism. For the first time, Measuring the Role of Tourism in OECD Economies: The OECD Manual on Tourism Satellite ... -
Memory, migration and travel
(Routledge, 2018)"Migration and forcible displacement are growing and impactful dynamics of the current global age. These processes generate mobility flows, travel patterns and touristic behaviour driven by personal and collective memories. ... -
Mobile computing and technology applications in tourism and hospitality
(IGI Global, 2022)"This book presents the latest research and development in mobile and intelligence computing with a focus on tourism and hospitality sectors and how during this current pandemic crisis, the role of research on innovative ... -
Modelling and simulations for tourism and hospitality : an introduction
(Channel View Publications, 2020)"This book offers an essential introduction to the use of various modelling tools and simulation techniques in the domains of tourism and hospitality. It aims to encourage students, researchers and practitioners in tourism ... -
Natural area tourism : ecology, impacts, and management
(Channel View Publications, 2013)Provides a comprehensive description of tourism in natural areas allowing readers to understand the scope of, complexities arising from, and possibilities of undertaking successful tourism developments in natural areas. ... -
Network analysis and tourism : from theory to practice
(Channel View Publications, 2008)This books provides a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organisations. It discusses both the theoretical and methodological underpinnings of network ... -
Niche tourism : contemporary issues, trends and cases
(Elsevier, 2005)This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and ... -
Official tourism websites : a discourse analysis perspective
(Channel View Publications, 2010)This book investigates the construction and promotion of identity of tourist locales by the designers of the official websites for destinations such as Santiago de Compostela, Spain; the Baltic states of Latvia and Estonia; ... -
Older tourist behavior and marketing tools
(Springer, 2017)This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side ... -
Overtourism : tourism management and solutions
(Routledge, 2020)Overtourism explores a growing phenomenon in tourism that is currently creating tensions in both urban and rural tourist destinations worldwide. This volume proposes a framework for a series of possible solutions and ... -
Performing cultural tourism : communities, tourists and creative practices
(Routledge, 2017)This book brings together new ideas about cultural experiences and how communities, creative producers, and visitors can productively engage with competing interests and notions of experience and authenticity in the tourist ... -
Positive tourism
(Routledge, 2017)This book calls for positive tourism, principally grounded in theories from positive psychology (the study of what makes life worth living), and the development of a body of knowledge that explains what characterises optimal ... -
Progress in tourism marketing
(Elsevier, 2006)The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ... -
Qualitative research in tourism : ontologies, epistemologies and methodologies
(Routledge, 2004)Incorporating a range of case studies written by leading international scholars, this book makes clear the ways in which these pieces of research have been informed by the authors' epistemological, ontological and ... -
Quality tourism experiences
(Elsevier, 2006)The theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon ...
