Now showing items 361-365 of 530

    • Digital business and e-commerce management : strategy, implementation and practice 

      Chaffey, Dave (Pearson, 2015)
      This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise ...
    • Financial econometrics : models and methods 

      Linton, Oliver (Cambridge University Press, 2019)
      This is a thorough exploration of the models and methods of financial econometrics by one of the world's leading financial econometricians and is for students in economics, finance, statistics, mathematics, and engineering ...
    • Economics 

      Hubbard, R. Glenn; O’Brien, Anthony Patrick (Pearson, 2019)
      The authors of Economics help foster interest in the discipline concepts, and make the key principles of this topic relevant to readers' lives by demonstrating how real businesses use economics to make decisions every day. ...
    • Foundations of macroeconomics 

      Bade, Robin; Parkin, Michael (Pearson, 2015)
      This book shines with a well-targeted content adjustment. In-text examples, dynamic chapter openers, and applications contain compelling content and real-world issues. We elevatedMyEconLab(MEL) and integrated the story to ...
    • Economics of strategy 

      Besanko, David; Dranove, David; Shanley, Mark; Schaefer, Scott (Wiley, 2016)
      This book focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a ...