| dc.description.abstract | So, you've picked up SEO 2023 and decided to learn search engine
optimization. Congratulations! SEO marketing has changed my life
and it will change yours too.
Over 20 years ago, I achieved my first number-one ranking in
Google for my family's home business. The phone started ringing
with new customers every day and I was hooked.
Since then, I have used search engine optimization to grow hotel
chains, large international fashion brands, and small family-owned
businesses. One thing never ceases to amaze me—the power of
SEO for growing any business. I have grown small businesses into
giant companies in just one or two years, simply by working the site
up to the top position in Google.
Unfortunately, learning SEO and Internet marketing is difficult for
many business owners, Internet marketers, and tech heads.
I have a theory on why this is so...
Sifting through the information flooding the Internet about SEO is
overwhelming. In many cases, advice online is outdated or
misleading. And the constant updates by Google make it hard for
SEO beginners and gurus alike to keep up with what works.
SEO can be simple and used by anyone to rank at the top of
Google, grow their business, and make money online. It's a matter of
having up-to-date information on how Google works, using effective
techniques, and taking action.
This book has been expanded and updated to cover how SEO works
now and likely in the future. All of the resources and tools have been
updated and made relevant for 2023. It includes broader coverage of
the basics and is filled with more techniques for advanced users.
And due to requests by readers, it has been loaded with more tools
and resources to save time and get bigger results.
If you are a beginner, there is a small amount of technical
information included in this book. If you want to learn search engine
optimization this can't be avoided. We've made these areas as
simple as possible, while providing additional resources, including an
SEO checklist, that will speed up your journey to SEO mastery.
If you are an advanced SEO optimization professional, this SEO
book covers Google's latest updates, new SEO marketing best
practices to refresh your memory, solutions for common technical
problems, and new tools and resources to sharpen your skillset—all
written in an easy-to-read format, so refreshing your knowledge
doesn't feel like a chore. Whether you're a complete SEO beginner or a seasoned Internet marketing veteran, SEO 2023 covers these areas and makes it as simple as possible to achieve rankings, traffic, and sales.
Enjoy. | vi |
