Social media usage relative to music festivals has given rise to the Social Music Festival Brandscape (SMFB)—an ecosystem of festival experiences and social conversations where music festival brand value is co-created ...

Outside the peak season for tourism to Edinburgh, Scotland, during the evening of April 30th, visitors attend a festival with ancient Celtic overtones. Frequently, the evening is cold and windy. Our objectives are to: ...

This study examines the under-investigated cultural outcomes of small-scale festivals. Specifically, it uses Bourdieu’s concept of cultural capital to explore the cultural outcomes of festival participation in rural ...

Despite the importance of Oriental medicine festivals to Oriental medical tourism, little research has been conducted to understand the behavioral intention of visitors to these festivals. Therefore, this study examines ...

Festivals provide economic, social and cultural benefits to the communities in which they occur, and contribute to event tourism and destination marketing. This research reports a meta-analysis of the festival literature ...

Consumption of tourism activities plays a symbolic role in the formation of individual and group identity. However, research into specific tourism contexts is unequal, with live music and festival events often overlooked. ...

This article focuses on two under-researched areas of tourism management e the management of music festivals, and the influence of social media on customer relationships. In the new digital era of marketing communications ...

The tourism industry is highly susceptible to various forms of risks operating in the industry that occur and go unattended over a period of time. Social media could be effectively used to address the risks. Studies, ...

The view of exotic ‘destinations’, historical monuments, locals/natives, etc., with suitably soothing background music is the hallmark of Tourism Video Commercials (TVCs). These TVCs serve to assist the prospective tourists ...