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Tourism as a mixed industry: Differences between private, public and not-for-profit festivals
(Elservier, 2009)
This paper discusses important policy and management implications of tourism as a mixed industry in
which public, not-for-profit, and private organisations such as festivals both compete and collaborate in
creating the ...
Chapter 4: Conceptualizing festival-based culinary tourism in rural destinations
(Routledge, 2008)
Destination branding is a powerful marketing resource used to
differentiate one location from another ( Cai, 2002 ; Kotler and
Gertner, 2002 ). Successful destination branding must incorporate
various elements of a ...
Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan
(Elservier, 2006)
Festivals are increasingly being used as instruments for promoting tourism and boosting the regional economy. Festivals are a
type of cultural events and are travel attractions with unique features. Much research, undertaken ...