Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorHo, Ree C.
dc.date.issued2020
dc.identifier.isbn9781522596998
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/13320
dc.description.abstractThrough the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.
dc.formatxx, 365 p. : ill.
dc.language.isoen
dc.publisherIGI Global
dc.subjectElectronic commerce
dc.subjectSocial media
dc.subjectCustomer relations
dc.titleStrategies and tools for managing connected consumers
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt