Marketing projects

dc.contributor.author	Mesly, Olivier
dc.date.issued	2020
dc.identifier.isbn	978-1-138-19787-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12584
dc.description.abstract	The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power; PRO: pessimistic, realistic, and optimistic scenarios; POVs: points of vulnerability; POE: point of equilibrium; POW: product, organization, and work breakdown structures; PWP: work psychodynamics. This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions.
dc.format	xx, 256 p. : ill.
dc.language.iso	en
dc.publisher	CRC Press
dc.subject	Marketing
dc.subject	Project management
dc.title	Marketing projects
dc.type	Book