Market driven political advertising : social, digital and mobile marketing

dc.contributor.author	Hughes, Andrew
dc.date.issued	2018
dc.identifier.isbn	978-3-319-77730-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12565
dc.description.abstract	Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
dc.format	xiii, 137 p. : ill.
dc.language.iso	en
dc.publisher	Palgrave Macmillan
dc.relation.ispartofseries	Palgrave Studies in Political Marketing and Management
dc.subject	Advertising
dc.subject	Internet marketing
dc.subject	Public relations
dc.subject	Politics and government
dc.subject	Great Britain
dc.subject	United States
dc.title	Market driven political advertising : social, digital and mobile marketing
dc.type	Book