Consumer social values

dc.contributor.author	Gurel-Atay, Eda (editor)
dc.contributor.author	Kahle, Lynn R. (editor)
dc.date.issued	2019
dc.identifier.isbn	978-1-315-28373-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12363
dc.description.abstract	Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. Back cover.
dc.format	vii, 278 p. : ill.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Consumer behavior
dc.subject	Consumers
dc.subject	Psychology
dc.title	Consumer social values
dc.type	Book