Essentials of marketing :  a marketing strategy 
planning approach

dc.contributor.author	Cannon, Joseph P.
dc.contributor.author	Perreault, William D.
dc.contributor.author	McCarthy, Edmund Jerome
dc.date.issued	2015
dc.identifier.isbn	978-0-07-786104-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12010
dc.description.abstract	This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach.
dc.format	xliii, 717 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Marketing
dc.title	Essentials of marketing : a marketing strategy planning approach
dc.type	Book
dc.description.version	14th edition