Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability

dc.contributor.author	Raju, Jagmohan
dc.contributor.author	Zhang, Z. John
dc.date.issued	2010
dc.identifier.isbn	0-13-149418-X
dc.identifier.isbn	978-0-13-149418-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11871
dc.description.abstract	Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets.
dc.format	xii, 212 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Pricing
dc.title	Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability
dc.type	Book