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dc.contributor.authorMason, Tim
dc.contributor.authorKnights, Miya
dc.date.issued2019
dc.identifier.isbn978-0-7494-8447-7
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11465
dc.description.abstractOmnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.
dc.formatxiv, 203 p. : ill.
dc.language.isoen
dc.publisherKogan Page
dc.subjectRetail trade
dc.subjectDatabase searching
dc.subjectElectronic commerce
dc.titleOmnichannel retail : how to build winning stores in a digital world
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt