20. Selling - Retail: Recent submissions

Now showing items 16-20 of 40

    • Retail management : a strategic approach 

      Berman, Barry; Evans, Joel R. (2013)
      This book provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.

    • Selling today : partnering to create value 

      Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.; Goyal, Anita (Pearson, 2014)
      This book helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest ...

    • Retail management : a strategic approach 

      Berman, Barry; Evans, Joel R.; Chatterjee, Patrali (Pearson, 2018)
      This book is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope ...

    • Sales management : shaping future sales leaders 

      Tanner, John F.; Honeycutt, Earl D.; Erffmeyer, Robert (Wessex, Inc., 2014)
      This book is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy - by integrating technology applications, research, and strategic thinking activities.

    • Successful selling skills 

      Denny, Richard (Kogan Page, 2009)
      This book is valuable reading for both those new to sales and those who need to refresh their skills. In his distinctive, accessible style Denny analyzes the key aspects of selling, such as developing the right attitude ...