Marketing and managing tourism destinations

dc.contributor.author	Morrison, Alastair M.
dc.date.issued	2019
dc.identifier.isbn	978-1-315-17892-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10537
dc.description.abstract	This book is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.
dc.format	910 p. : ill.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Tourism
dc.subject	Marketing
dc.subject	Management
dc.title	Marketing and managing tourism destinations
dc.type	Book
dc.description.version	2nd edition